00801nam a22001817a 4500 120509t xxu||||| |||| 00| 0 eng d 0894262297 HF5415.C55 Clarke, Darral G. Marketing analysis and decision making:text and cases with spredsheets. / Darral G. Clarke 2nd. ed. Boston: Boyd & fraser Publishing Company, 1995. xvi, 391 p.: ill.; 30cm Includes index. Contents: The Problem & opportunity -- An Introduction to analytical decision making -- Early new product development -- Pre-test marker testing & product modification -- Test marketing -- Market mix management -- An Approach to analytic marketing decision making. Marketing lcc BK 844 8344 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5415.C55 2118/12 2012-05-09 00:00:00 1 2012-05-09 BK