TY  - BOOK
AU  - Clarke, Darral G.
TI  - Marketing analysis and decision making:text and cases with spredsheets.
SN  - 0894262297
AV  - HF5415.C55 
PY  - 1995///
CY  - Boston: 
PB  - Boyd & fraser Publishing Company, 
KW  - Marketing
N1  - Includes index; Contents: The Problem & opportunity -- An Introduction to analytical decision making -- Early new product development -- Pre-test marker testing & product modification -- Test marketing -- Market mix management -- An Approach to analytic marketing decision making
ER  -