McGuire, Kelly Ann. <br/><br/>
Hotel pricing in a social world: driving value in the digital economy. / 
Kelly A. McGuire 
 - xxii, 329 p.:  illustrations ;  24 cm 
 - The Wiley & SAS business series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: 1. New analytics for a new environment: the evolution of hotel revenue management analytics, technology and data: The Social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics and revenue management -- 2. The Expanding role of revenue management: Hotel pricing in a asocial world: price, UGC and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- 3. The Future of revenue management: pricing as a business strategy: Pricing as a strategic tool -- The Path to personalization: revenue management's contribution to the new guest experience -- The Future of revenue management --  
<br/><br/><label>ISBN: </label>9781119129967 (cloth) 
<br/><br/><label>LCCN: </label>2015033007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hotels--Rates.<br/>Online social networks--Economic aspects.<br/>Electronic commerce.<br/>Revenue management.
<br/><br/><label>LC Class. No.: </label>TX911.3.R3.M35  
<br/><br/><label>Dewey Class. No.: </label>910.46068