01875cam a2200325 i 450000100090000000300040000900500170001300800410003001000170007102000260008804000280011404200080014205000200015008200180017010000240018824500950021226400580030730000420036533600260040733700280043333800270046149000360048850400510052450506980057565000190127365000460129265000250133865000240136377601620138718777682OSt20220120110033.0150910s2016    njua     b    001 0 eng    a  2015033007  a9781119129967 (cloth)  aDLCbengcDLCerdadDLC  apcc00aTX911.3.R3.M35 00a910.460682231 aMcGuire, Kelly Ann.10aHotel pricing in a social world: driving value in the digital economy. /cKelly A. McGuire 1aHoboken, New Jersey:bJohn Wiley & Sons, Inc.,c2016.  axxii, 329 p.:billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aThe Wiley & SAS business series  aIncludes bibliographical references and index.  aContents: 1. New analytics for a new environment: the evolution of hotel revenue management analytics, technology and data: The Social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics and revenue management -- 2. The Expanding role of revenue management: Hotel pricing in a asocial world: price, UGC and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- 3. The Future of revenue management: pricing as a business strategy: Pricing as a strategic tool -- The Path to personalization: revenue management's contribution to the new guest experience -- The Future of revenue management --  0aHotelsxRates. 0aOnline social networksxEconomic aspects. 0aElectronic commerce. 0aRevenue management.08iOnline version:aMcGuire, Kelly Ann.tHotel pricing in a social worlddHoboken, New Jersey : John Wiley & Sons, Inc., [2016]z9781119192411w(DLC) 2015035733