02077cam a2200373 i 4500 18777682 OSt 20220120110033.0 150910s2016 njua b 001 0 eng 2015033007 9781119129967 (cloth) DLC eng DLC rda DLC pcc TX911.3.R3.M35 910.46068 23 McGuire, Kelly Ann. Hotel pricing in a social world: driving value in the digital economy. / Kelly A. McGuire Hoboken, New Jersey: John Wiley & Sons, Inc., 2016. xxii, 329 p.: illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier The Wiley & SAS business series Includes bibliographical references and index. Contents: 1. New analytics for a new environment: the evolution of hotel revenue management analytics, technology and data: The Social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics and revenue management -- 2. The Expanding role of revenue management: Hotel pricing in a asocial world: price, UGC and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- 3. The Future of revenue management: pricing as a business strategy: Pricing as a strategic tool -- The Path to personalization: revenue management's contribution to the new guest experience -- The Future of revenue management -- Hotels Rates. Online social networks Economic aspects. Electronic commerce. Revenue management. Online version: McGuire, Kelly Ann. Hotel pricing in a social world Hoboken, New Jersey : John Wiley & Sons, Inc., [2016] 9781119192411 (DLC) 2015035733 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8448 15948 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-24 TX911.3.R3.M35 K/405/405/19 2022-01-20 00:00:00 BK