Hotel pricing in a social world: driving value in the digital economy
McGuire, Kelly Ann.
creator
text
bibliography
nju
2016
monographic
eng
xxii, 329 p.: illustrations ; 24 cm
Contents: 1. New analytics for a new environment: the evolution of hotel revenue management analytics, technology and data: The Social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics and revenue management -- 2. The Expanding role of revenue management: Hotel pricing in a asocial world: price, UGC and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- 3. The Future of revenue management: pricing as a business strategy: Pricing as a strategic tool -- The Path to personalization: revenue management's contribution to the new guest experience -- The Future of revenue management --
Kelly A. McGuire
Includes bibliographical references and index.
Hotels
Rates
Online social networks
Economic aspects
Electronic commerce
Revenue management
TX911.3.R3.M35
910.46068
The Wiley & SAS business series
Hotel pricing in a social world
McGuire, Kelly Ann.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
(DLC) 2015035733
9781119129967 (cloth)
2015033007
DLC
150910
20220120110033.0
18777682
eng