TY  - BOOK
AU  - McGuire,Kelly Ann
TI  - Hotel pricing in a social world: driving value in the digital economy.
T2  - The Wiley & SAS business series
SN  - 9781119129967 (cloth)
AV  - TX911.3.R3.M35  
U1  - 910.46068 23
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Hotels
KW  - Rates
KW  - Online social networks
KW  - Economic aspects
KW  - Electronic commerce
KW  - Revenue management
N1  - Includes bibliographical references and index; Contents: 1. New analytics for a new environment: the evolution of hotel revenue management analytics, technology and data: The Social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics and revenue management -- 2. The Expanding role of revenue management: Hotel pricing in a asocial world: price, UGC and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- 3. The Future of revenue management: pricing as a business strategy: Pricing as a strategic tool -- The Path to personalization: revenue management's contribution to the new guest experience -- The Future of revenue management --
ER  -