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  <titleInfo>
    <title>Persuasion: the art of influencing people</title>
  </titleInfo>
  <name type="personal">
    <namePart>Borg, James.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <dateIssued encoding="marc">2013</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 300 p. : ill. ; 20 cm</extent>
  </physicalDescription>
  <tableOfContents>Contents: The power of persuasion -- Being a good listener -- Attention please -- Mind your body language -- Memory magic -- Make words work for you - the power of psycholinguistics -- Telephone telepathy -- Negotiating for mutual benefit -- 'Difficult' people (and their behaviour) -- The personality spectrum -- </tableOfContents>
  <note type="statement of responsibility">James Borg.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Persuasion (Psychology)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Influence (Psychology)</topic>
  </subject>
  <classification authority="lcc">BF637.P4.B58 </classification>
  <classification authority="ddc" edition="23">153.8/52</classification>
  <identifier type="isbn">9781292004495</identifier>
  <identifier type="lccn">2013022436</identifier>
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    <recordCreationDate encoding="marc">130613</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220120120140.0</recordChangeDate>
    <recordIdentifier source="OSt">17775689</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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