TY  - BOOK
AU  - Borg,James
TI  - Persuasion: the art of influencing people.
SN  - 9781292004495
AV  - BF637.P4.B58  
U1  - 153.8/52 23
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
N1  - Includes index; Contents: The power of persuasion -- Being a good listener -- Attention please -- Mind your body language -- Memory magic -- Make words work for you - the power of psycholinguistics -- Telephone telepathy -- Negotiating for mutual benefit -- 'Difficult' people (and their behaviour) -- The personality spectrum --
ER  -