02121cam a2200277 a 4500001000800000005001700008008004100025010001700066020003600083040001800119043001200137050001700149082001900166100002600185245010500211260004100316300003300357500004500390504006600435505101800501650005401519730001201573856009601585856008801681856007401769116362120210414113936.0960729s1996    nyua     b    001 0 eng    a   96034245   a0471143146 (cloth : alk. paper)  aDLCcDLCdDLC  an-us---00aHF5386.G779 00a338.7/09732201 aGross, Daniel,d1967-10aForbes greatest business stories of all time. /cby Daniel Gross and the editors of Forbes magazine.  aNew York :bJ. Wiley & Sons,cc1996.  avi, 362 p. :bill. ;c24 cm.  a"Byron Preiss Visual Publications book."  aIncludes bibliographical references (p. [352]-357) and index.  aContents: Robert Moriss: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation -- J.P Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the  Democratization of stock ownership -- David Sarnoff, RCA and the rise of broadcasting -- Walt Disney and his family- entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's and the fast- food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- Amercian express and the Charge card -- Mary kay Ash and her corporate culture for women -- Intel's mircoprocessor and the computer revolution -- Sam Walton, Wal- Mart  and the discounting of America -- William Mcgowan and MCL: a new world of telecommunications -- The Turnaround at Harley- Davidson -- Kohlberg Kravis Roberts & co. and the Leveraged buyout -- William Gates and the Dominance of microsoft. 0aSuccess in businesszUnited StatesxCase studies.0 aForbes.423Contributor biographical informationuhttp://www.loc.gov/catdir/bios/wiley041/96034245.html423Publisher descriptionuhttp://www.loc.gov/catdir/description/wiley031/96034245.html4 3Table of Contentsuhttp://www.loc.gov/catdir/toc/onix01/96034245.html