02349cam a2200325 a 4500 1163621 20210414113936.0 960729s1996 nyua b 001 0 eng 96034245 0471143146 (cloth : alk. paper) DLC DLC DLC n-us--- HF5386.G779 338.7/0973 20 Gross, Daniel, 1967- Forbes greatest business stories of all time. / by Daniel Gross and the editors of Forbes magazine. New York : J. Wiley & Sons, c1996. vi, 362 p. : ill. ; 24 cm. "Byron Preiss Visual Publications book." Includes bibliographical references (p. [352]-357) and index. Contents: Robert Moriss: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation -- J.P Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the Democratization of stock ownership -- David Sarnoff, RCA and the rise of broadcasting -- Walt Disney and his family- entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's and the fast- food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- Amercian express and the Charge card -- Mary kay Ash and her corporate culture for women -- Intel's mircoprocessor and the computer revolution -- Sam Walton, Wal- Mart and the discounting of America -- William Mcgowan and MCL: a new world of telecommunications -- The Turnaround at Harley- Davidson -- Kohlberg Kravis Roberts & co. and the Leveraged buyout -- William Gates and the Dominance of microsoft. Success in business United States Case studies. Forbes. Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/96034245.html Publisher description http://www.loc.gov/catdir/description/wiley031/96034245.html Table of Contents http://www.loc.gov/catdir/toc/onix01/96034245.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 847 8347 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5386.G779 2076/12 2012-05-09 00:00:00 1 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5386.G7791 2077/12 2012-05-09 00:00:00 2 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-11-22 0 HF5386.G779 6452/12 2012-11-22 00:00:00 3 2012-11-22 BK