Gross, Daniel 1967- creator text bibliography nyu New York J. Wiley & Sons c1996 1996 monographic eng

print

vi, 362 p. : ill. ; 24 cm. Contents: Robert Moriss: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation -- J.P Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the Democratization of stock ownership -- David Sarnoff, RCA and the rise of broadcasting -- Walt Disney and his family- entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's and the fast- food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- Amercian express and the Charge card -- Mary kay Ash and her corporate culture for women -- Intel's mircoprocessor and the computer revolution -- Sam Walton, Wal- Mart and the discounting of America -- William Mcgowan and MCL: a new world of telecommunications -- The Turnaround at Harley- Davidson -- Kohlberg Kravis Roberts & co. and the Leveraged buyout -- William Gates and the Dominance of microsoft. by Daniel Gross and the editors of Forbes magazine. "Byron Preiss Visual Publications book." Includes bibliographical references (p. [352]-357) and index. n-us--- Success in business United States Case studies HF5386.G779 338.7/0973 0471143146 (cloth : alk. paper) 96034245 http://www.loc.gov/catdir/bios/wiley041/96034245.html http://www.loc.gov/catdir/description/wiley031/96034245.html http://www.loc.gov/catdir/toc/onix01/96034245.html http://www.loc.gov/catdir/bios/wiley041/96034245.html http://www.loc.gov/catdir/description/wiley031/96034245.html http://www.loc.gov/catdir/toc/onix01/96034245.html DLC 960729 20210414113936.0 1163621