TY  - BOOK
AU  - Gross,Daniel
TI  - Forbes greatest business stories of all time.
SN  - 0471143146 (cloth : alk. paper)
AV  - HF5386.G779  
U1  - 338.7/0973 20
PY  - 1996///
CY  - New York
PB  - J. Wiley & Sons
KW  - Success in business
KW  - United States
KW  - Case studies
N1  - "Byron Preiss Visual Publications book."; Includes bibliographical references (p. [352]-357) and index; Contents: Robert Moriss: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation -- J.P Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the  Democratization of stock ownership -- David Sarnoff, RCA and the rise of broadcasting -- Walt Disney and his family- entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's and the fast- food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- Amercian express and the Charge card -- Mary kay Ash and her corporate culture for women -- Intel's mircoprocessor and the computer revolution -- Sam Walton, Wal- Mart  and the discounting of America -- William Mcgowan and MCL: a new world of telecommunications -- The Turnaround at Harley- Davidson -- Kohlberg Kravis Roberts & co. and the Leveraged buyout -- William Gates and the Dominance of microsoft
UR  - http://www.loc.gov/catdir/bios/wiley041/96034245.html
UR  - http://www.loc.gov/catdir/description/wiley031/96034245.html
UR  - http://www.loc.gov/catdir/toc/onix01/96034245.html
ER  -