Phillips, Chris,  1941- <br/><br/>
International marketing strategy :analysis, development, and implementation. / 
Chris Phillips, Isobel Doole, and Robin Lowe. 
 - London ;  New York :  Int. Thomson Business Press,  1994. 
 - xx, 508 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Analysis: An Introduction to international marketing -- The International trading environment -- Market considerations in the international environment -- International marketing research and opportunity analysis -- Development of international marketing strategies: International marketing planning and organization -- International marketing strategies -- Market entry strategies -- International product management -- Approaches to implementation: The Management of international marketing communications -- The Management of international distribution and logistics -- Pricing for international -- Implications for international marketing strategies. 
<br/><br/><label>ISBN: </label>0415089840 0415089859 (pbk.) 
<br/><br/><label>LCCN: </label>94020949  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416.P49  
<br/><br/><label>Dewey Class. No.: </label>658.8/48