01539cam a2200265 a 45000010008000000030004000080050017000120080041000290100017000700200015000870200022001020400018001240500016001420820017001581000028001752450130002032600062003333000033003955040051004285050669004796500034011486500048011827000019012307000024012492068883OSt20210414113936.0940524s1994    enka     b    001 0 eng    a   94020949   a0415089840  a0415089859 (pbk.)  aDLCcDLCdDLC00aHF1416.P49 00a658.8/482201 aPhillips, Chris,d1941-10aInternational marketing strategy :analysis, development, and implementation. /cChris Phillips, Isobel Doole, and Robin Lowe.  aLondon ;aNew York :bInt. Thomson Business Press,c1994.  axx, 508 p. :bill. ;c26 cm.  aIncludes bibliographical references and index.  aContents: Analysis: An Introduction to international marketing -- The International trading environment -- Market considerations in the international environment -- International marketing research and opportunity analysis -- Development of international marketing strategies: International marketing planning and organization -- International marketing strategies -- Market entry strategies -- International product management -- Approaches to implementation: The Management of international marketing communications -- The Management of international distribution and logistics -- Pricing for international -- Implications for international marketing strategies. 0aExport marketingxManagement. 0aExport marketingxManagementxCase studies.1 aDoole, Isobel.1 aLowe, Robin,d1945-