01768cam a2200313 a 4500 2068883 OSt 20210414113936.0 940524s1994 enka b 001 0 eng 94020949 0415089840 0415089859 (pbk.) DLC DLC DLC HF1416.P49 658.8/48 20 Phillips, Chris, 1941- International marketing strategy :analysis, development, and implementation. / Chris Phillips, Isobel Doole, and Robin Lowe. London ; New York : Int. Thomson Business Press, 1994. xx, 508 p. : ill. ; 26 cm. Includes bibliographical references and index. Contents: Analysis: An Introduction to international marketing -- The International trading environment -- Market considerations in the international environment -- International marketing research and opportunity analysis -- Development of international marketing strategies: International marketing planning and organization -- International marketing strategies -- Market entry strategies -- International product management -- Approaches to implementation: The Management of international marketing communications -- The Management of international distribution and logistics -- Pricing for international -- Implications for international marketing strategies. Export marketing Management. Export marketing Management Case studies. Doole, Isobel. Lowe, Robin, 1945- 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 848 8348 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.P49 2055/12 2012-05-09 00:00:00 1 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.P491 2056/12 2012-05-09 00:00:00 2 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.P492 2057/12 2012-05-09 00:00:00 3 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 2012-05-09 0 HF1416.P493 2058/12 2012-05-09 00:00:00 4 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.P494 2059/12 2012-05-09 00:00:00 5 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.P495 2060/12 2012-05-09 00:00:00 6 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.P496 2061/12 2012-05-09 00:00:00 7 2012-05-09 BK