Phillips, Chris 1941- creator Doole, Isobel. Lowe, Robin 1945- text bibliography enk London New York Int. Thomson Business Press 1994 monographic eng

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xx, 508 p. : ill. ; 26 cm. Contents: Analysis: An Introduction to international marketing -- The International trading environment -- Market considerations in the international environment -- International marketing research and opportunity analysis -- Development of international marketing strategies: International marketing planning and organization -- International marketing strategies -- Market entry strategies -- International product management -- Approaches to implementation: The Management of international marketing communications -- The Management of international distribution and logistics -- Pricing for international -- Implications for international marketing strategies. Chris Phillips, Isobel Doole, and Robin Lowe. Includes bibliographical references and index. Export marketing Management Export marketing Management Case studies HF1416.P49 658.8/48 0415089840 0415089859 (pbk.) 94020949 DLC 940524 20210414113936.0 2068883