TY  - BOOK
AU  - Phillips,Chris
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy :analysis, development, and implementation.
SN  - 0415089840
AV  - HF1416.P49  
U1  - 658.8/48 20
PY  - 1994///
CY  - London, New York
PB  - Int. Thomson Business Press
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; Contents: Analysis: An Introduction to international marketing -- The International trading environment -- Market considerations in the international environment -- International marketing research and opportunity analysis -- Development of international marketing strategies: International marketing planning and organization -- International marketing strategies -- Market entry strategies -- International product management -- Approaches to implementation: The Management of international marketing communications -- The Management of international distribution and logistics -- Pricing for international -- Implications for international marketing strategies
ER  -