01767nam a22002417a 4500 OSt 20220126105920.0 111102t xxu||||| |||| 00| 0 eng d 9781118273210 LC HF5414.H56 658.8/72 Hinchcliffe, Dion Social business by design : transformative social media strategies for the connected company. / Dion Hinchcliffe and Peter Kim San Francisco: Jossey-Bass, A Wiley Imprint, 2012. Ix, 240 p. : ill. ; Includes index. Contents: Adapting organizations to the twenty-first century: Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The Global business transition to social media -- How business will make the transition -- The techniques of social business: Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Social business design and strategy: Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment and value: tying the together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit -- Social media -- Marketing Strategic planning Kim, Peter lcc BK 8484 15984 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-18 WIUC HF5414.H56 K/109/109/19 2022-01-25 00:00:00 1 2022-01-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-18 WIUC 0 HF5414.H561 K/110/110/19 2022-01-26 00:00:00 2 2022-01-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-18 WIUC 0 HF5414.H562 K/111/111/19 2022-01-26 00:00:00 3 2022-01-25 BK