Hinchcliffe, Dion creator Kim, Peter text xxu San Francisco Jossey-Bass, A Wiley Imprint 2012 monographic eng

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Ix, 240 p. : ill. ; Contents: Adapting organizations to the twenty-first century: Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The Global business transition to social media -- How business will make the transition -- The techniques of social business: Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Social business design and strategy: Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment and value: tying the together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit -- Dion Hinchcliffe and Peter Kim Includes index. Social media -- Marketing Strategic planning HF5414.H56 658.8/72 9781118273210 111102 20220126105920.0