02054cam a22003854i 4500 17666139 OSt 20220126135239.0 130320s2014 ctua 001 0 eng 2013935706 9781285420929 1285420926 DLC eng rda LC pcc HD30.22.M32 McGuigan, James R. Managerial economics: applications, strategy, and tactics. / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris. 13th ed. Stamford: CENGAGE Learning, 2014. xxiv, 676 pages [+ various pagings] : illustrations ; 27 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011. Includes index. Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis -- Managerial economics. Managerial economics Problems, exercises, etc. Moyer, R. Charles, Harris, Frederick H. deB. 7 cbc origcop 3 epcn 20 y-gencatlg lcc BK 8489 15989 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-25 WIUC HD30.22.M32(13e) K/648/648/19 2022-01-26 00:00:00 1 2022-01-26 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-25 WIUC 0 HD30.22.M321(13e) K/649/649/19 2022-01-26 00:00:00 2 2022-01-26 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-25 WIUC 0 HD30.22.M322(13e) K/650/650/19 2022-01-26 00:00:00 3 2022-01-26 BK