01963cam a2200361 i 4500 17777180 OSt 20220127114123.0 130614s2015 maua b 001 0 eng 2013023108 9780273787136 0273787136 DLC eng LC rda DLC pcc HF5415.32.S35 658.8/342 23 Schiffman, Leon G., Consumer behavior / Leon G. Schiffman, Joseph Wisenblit. 11th ed. Boston: Pearson, 2015. 492 p.: illustrations ; 29 cm text rdacontent unmediated rdamedia volume rdacarrier Includes indexes. Contents: Consumers, marketers and technology: Technology-driven consumer behavior -- Segmentation, targeting and positioning -- The consumer as an individual: Consumer motivation and personality -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior: Persuading consumers -- From print and broadcast advertising to social and mobile media -- Reference groups and word-of-mouth -- Consumers in their social and cultural settings: The family and its social standing -- Culture's influence on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Consumer decision-making, marketing ethics and consumer research: Consumer decision-making and diffusion of innovations -- Marketing ethics and social responsibility -- Consumer research -- Consumer behavior. Motivation research (Marketing) Wisenblit, Joseph, 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8497 15997 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 WIUC HF5415.32.S35(11e) K/1554/1554/19 2022-01-27 00:00:00 1 2022-01-27 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 WIUC HF5415.32.S351(11e) K/1578/1578/19 2022-01-27 00:00:00 2 2022-01-27 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 WIUC 0 HF5415.32.S352(11e) K/1579/1579/19 2022-01-27 00:00:00 3 2022-01-27 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 WIUC 0 HF5415.32.S353(11e) K/1626/1626/19 2022-01-27 00:00:00 4 2022-01-27 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 WIUC 0 HF5415.32.S354(11e) K/1627/1627/19 2022-01-27 00:00:00 5 2022-01-27 BK