Schiffman, Leon G. creator Wisenblit, Joseph text bibliography mau 2015 11th ed. monographic eng

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492 p.: illustrations ; 29 cm Contents: Consumers, marketers and technology: Technology-driven consumer behavior -- Segmentation, targeting and positioning -- The consumer as an individual: Consumer motivation and personality -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior: Persuading consumers -- From print and broadcast advertising to social and mobile media -- Reference groups and word-of-mouth -- Consumers in their social and cultural settings: The family and its social standing -- Culture's influence on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Consumer decision-making, marketing ethics and consumer research: Consumer decision-making and diffusion of innovations -- Marketing ethics and social responsibility -- Consumer research -- Leon G. Schiffman, Joseph Wisenblit. Includes indexes. Consumer behavior Motivation research (Marketing) HF5415.32.S35 658.8/342 9780273787136 0273787136 2013023108 DLC 130614 20220127114123.0 17777180 eng