Managerial economics : applications, strategy and tatics/
James R. McGuigan, Charles R. Moyer and Frederick deB. Harris.
- 13ed.
- Stamford : Cengage Learning ; 2014.
- xxiv, 676p. : ill. ; 26 cm.
Includes index.
Contents: Part I: Introduction -- Part II: Demand and forecasting -- Part III :Production and cost -- Part IV: Pricing and output decisions: strategy and tactics -- Part V: Organizational architecture and regulation.