Managerial economics : applications, strategy and tatics/ James R. McGuigan, Charles R. Moyer and Frederick deB. Harris. - 13ed. - Stamford : Cengage Learning ; 2014. - xxiv, 676p. : ill. ; 26 cm.

Includes index.

Contents: Part I: Introduction -- Part II: Demand and forecasting -- Part III :Production and cost -- Part IV: Pricing and output decisions: strategy and tactics -- Part V: Organizational architecture and regulation.

HD30.22.M32(13e)