Etzel, Michael J. <br/><br/>
Internet exercises to accompany marketing. / 
Michael J Etzel; Bruce J Walker; William J Stanton; Joshua Pincus 
 - New York :   McGraw-Hill,  1997. 
 - 106 p.;  ill.:  29cm 
<br/><br/> Includes index. 
<br/><br/>Contents: Introduction -- The Field of marketing -- The Dynamic marketing environment -- Strategic marketing planning -- Marketing research and information -- Consumer markets and buying behavior -- Business markets and buying behavior -- Market segmentation and target-market strategies -- Product planning and development -- Product-mix strategies -- Brands, packaging and other product features -- Price determination -- Pricing strategies -- Channels of distribution -- Retailing -- Wholesaling and physical distribution -- The Promotional program -- Personal selling and sale management -- Advertising, sales promotion and public relations -- Services marketing by for- profit and nonprofit organisations -- International marketing -- Marketing implementation and evaluation -- Marketing: appraisal and prospects. 
<br/><br/><label>ISBN: </label>0070218978 9780070218970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>LC Class. No.: </label>HF5415. Et91