01441nam a22002057a 4500 120510t xxu||||| |||| 00| 0 eng d 0070218978 9780070218970 HF5415. Et91 Etzel, Michael J. Internet exercises to accompany marketing. / Michael J Etzel; Bruce J Walker; William J Stanton; Joshua Pincus New York : McGraw-Hill, 1997. 106 p.; ill.: 29cm Includes index. Contents: Introduction -- The Field of marketing -- The Dynamic marketing environment -- Strategic marketing planning -- Marketing research and information -- Consumer markets and buying behavior -- Business markets and buying behavior -- Market segmentation and target-market strategies -- Product planning and development -- Product-mix strategies -- Brands, packaging and other product features -- Price determination -- Pricing strategies -- Channels of distribution -- Retailing -- Wholesaling and physical distribution -- The Promotional program -- Personal selling and sale management -- Advertising, sales promotion and public relations -- Services marketing by for- profit and nonprofit organisations -- International marketing -- Marketing implementation and evaluation -- Marketing: appraisal and prospects. Marketing. Stanton William J Pincus Joshua Walker Bruce J lcc BK 853 8353 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415 Et91 2147/12 2012-05-10 00:00:00 1 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415 Et911 2148/12 2012-05-10 00:00:00 2 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415 Et912 2149/12 2012-05-10 00:00:00 3 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-10-31 0 HF5415 Et9 4818/12 2012-10-31 00:00:00 4 2012-10-31 BK