Retail management: a strategic approach. /
Barry Berman, Joel R. Evans.
- 12th ed.
- Boston : Pearson, 2013.
- 589 p.: ill.; 28 cm.
Includes indexes and glossary.
Contents: 1. An Overview of strategic retail management: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- 2. Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- 3. Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- 4. Choosing a store location: Trading-area analysis -- Site selection -- 5. Managing a retail business: Retail organization and human resource management -- Operations management: Financial dimensions -- Operations management: operational dimensions -- 6. Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- 7. Communicating with the customer: Establishing and maintaining a retail image -- Promotional strategy -- 8. Putting it all together: Integrating and controlling the retail strategy --