01969cam a22003018a 4500 14169112 OSt 20220201163500.0 051115s2006 nju b 001 0 eng 2012017351 9780273768562 DLC LC pcc HF5429.B45(12e) 658.8/7 22 Berman, Barry. 2013. Retail management: a strategic approach. / Barry Berman, Joel R. Evans. 12th ed. Boston : Pearson, 2013. 589 p.: ill.; 28 cm. Includes indexes and glossary. Contents: 1. An Overview of strategic retail management: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- 2. Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- 3. Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- 4. Choosing a store location: Trading-area analysis -- Site selection -- 5. Managing a retail business: Retail organization and human resource management -- Operations management: Financial dimensions -- Operations management: operational dimensions -- 6. Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- 7. Communicating with the customer: Establishing and maintaining a retail image -- Promotional strategy -- 8. Putting it all together: Integrating and controlling the retail strategy -- Retail trade Management. Evans, Joel R. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 8540 16040 0 0 ddc 0 0 WIUC-1 WIUC-1 REF 2022-01-28 HF5429. B45(12e) 8785/236/20 2022-01-28 00:00:00 1 2022-01-28 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-01-28 HF5429. B451(12e) 8786/237/20 2022-01-28 00:00:00 2 2022-01-28 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-01-28 HF5429. B452(12e) 8787/238/20 2022-01-28 00:00:00 3 2022-01-28 BK