Berman, Barry. 2013 creator Evans, Joel R. text bibliography nju Boston Pearson 2013 2006 12th ed. monographic eng

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589 p.: ill.; 28 cm. Contents: 1. An Overview of strategic retail management: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- 2. Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- 3. Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- 4. Choosing a store location: Trading-area analysis -- Site selection -- 5. Managing a retail business: Retail organization and human resource management -- Operations management: Financial dimensions -- Operations management: operational dimensions -- 6. Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- 7. Communicating with the customer: Establishing and maintaining a retail image -- Promotional strategy -- 8. Putting it all together: Integrating and controlling the retail strategy -- Barry Berman, Joel R. Evans. Includes indexes and glossary. Retail trade Management HF5429.B45(12e) 658.8/7 9780273768562 2012017351 DLC 051115 20220201163500.0 14169112