Jobber, David <br/><br/>
Principles and practice of marketing. / 
David Jobber 
 - 4th 
 - London;  McGraw- Hill  2004. 
 - xxiv, 942 p.:  ill.;  30cm 
<br/><br/> Includes index. 
<br/><br/>Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application. 
<br/><br/><label>ISBN: </label>007710708X 9780077107086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.J5