TY  - BOOK
AU  - Jobber, David
TI  - Principles and practice of marketing.
SN  - 007710708X 9780077107086
AV  - HF5415.J5 
PY  - 2004///
CY  - London
PB  - McGraw- Hill
KW  - marketing
N1  - Includes index; Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application
ER  -