02222cam a22003614a 4500 15000388 OSt 20220201113957.0 070910s2009 maua b 001 0 eng d 2007937004 9780547014562 0547014562 (OCoLC)ocn224446177 BMU BMU BAKER DLC lccopycat HD62.5.A46 Allen, Kathleen R. Launching new ventures: an entrepreneurial approach. / Kathleen R. Allen. 5th ed. Boston: Houghton Mifflin 2009. xxi, 581 p. : ill. ; 24 cm. Includes bibliographical references (p. 557-569) and index. Contents: Entrepreneurial opportunity: Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and creating opportunity -- Developing a business model -- Feasibility analysis: testing the business concept: Conducting a feasibility analysis -- Analyzing the industry and market -- Analyzing product/service risks and benefits -- The founding team -- Analyzing start-up financials -- The business plan: building a company: Building an effective business plan -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Managing operations -- Developing an entrepreneurial marketing plan -- Funding a start-up venture -- Planning for growth and change: Funding a rapidly growing venture -- Planning for growth -- Planning for change -- Case studies -- New business enterprises Management. Small business Planning. Business planning. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1104/2007937004-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1104/2007937004-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1215/2007937004-t.html 7 cbc copycat 3 epcn 20 y-gencatlg lcc BK 8554 16054 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-18 WIUC HD62.5.A46(5e) K/144/144/19 2022-01-31 00:00:00 2022-01-31 BK