Allen, Kathleen R. creator text bibliography mau Boston Houghton Mifflin 2009 5th ed. monographic eng

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xxi, 581 p. : ill. ; 24 cm. Contents: Entrepreneurial opportunity: Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and creating opportunity -- Developing a business model -- Feasibility analysis: testing the business concept: Conducting a feasibility analysis -- Analyzing the industry and market -- Analyzing product/service risks and benefits -- The founding team -- Analyzing start-up financials -- The business plan: building a company: Building an effective business plan -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Managing operations -- Developing an entrepreneurial marketing plan -- Funding a start-up venture -- Planning for growth and change: Funding a rapidly growing venture -- Planning for growth -- Planning for change -- Case studies -- Kathleen R. Allen. Includes bibliographical references (p. 557-569) and index. New business enterprises Management Small business Planning Business planning HD62.5.A46 9780547014562 0547014562 2007937004 http://www.loc.gov/catdir/enhancements/fy1104/2007937004-b.html http://www.loc.gov/catdir/enhancements/fy1104/2007937004-d.html http://www.loc.gov/catdir/enhancements/fy1215/2007937004-t.html http://www.loc.gov/catdir/enhancements/fy1104/2007937004-b.html http://www.loc.gov/catdir/enhancements/fy1104/2007937004-d.html http://www.loc.gov/catdir/enhancements/fy1215/2007937004-t.html BMU 070910 20220201113957.0 15000388