00989nam a22001577a 4500008004100000020002900041050001500070100001600085245004500101250001300146260002900159300003500188500002000223505057300243650001500816120510t        xxu||||| |||| 00| 0 eng d  a1861521472 9781861521477  aHF5415.F84  aFrain, John  aIntroduction to marketing. /cJohn Frain  a 4th ed.  aLondon :bPitman,c1994.  aix, 444 p. : b ill. ;c25 cm.  aIncludes index.  aContents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium.   amarketing