01039nam a22001817a 4500 120510t xxu||||| |||| 00| 0 eng d 1861521472 9781861521477 HF5415.F84 Frain, John Introduction to marketing. / John Frain 4th ed. London : Pitman, 1994. ix, 444 p. : ill. ; 25 cm. Includes index. Contents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium. marketing lcc BK 856 8356 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.F84 2138/12 2012-05-10 00:00:00 1 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.F841 2139/12 2012-05-10 00:00:00 2 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.F842 2140/12 2012-05-10 00:00:00 3 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.F843 2141/12 2012-05-10 00:00:00 4 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.F844 2142/12 2012-05-10 00:00:00 5 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.F845 2143/12 2012-05-10 00:00:00 6 2012-05-10 CF