Frain, John creator text xxu London Pitman 1994 4th ed. monographic eng

print

ix, 444 p. : ill. ; 25 cm. Contents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium. John Frain Includes index. marketing HF5415.F84 1861521472 9781861521477 120510