01226nam a22001577a 4500008004100000020001500041050001500056100001600071245005500087250001200142260004200154300003500196500002000231505080100251650001601052120510t        xxu||||| |||| 00| 0 eng d  a1844801152  aHF5415.C16  aCannon Tom   aMarketing : principles and practice. /cTom Cannon  a5th ed.  aLondon : bThomson Learning, c 2003.  axiv, 528 p. : bill.; c25 cm.  aIncludes index.  aContents: Marketing today -- Managing the marketing effort -- The Marketing system -- The Case of food marketing -- Offerings and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management and logistics -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Market planning -- Marketing: the social, ethical and evironmental dimensions.    aMarketing.