Cannon Tom creator text xxu London Thomson Learning 2003 5th ed. monographic eng

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xiv, 528 p. : ill.; 25 cm. Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- The Case of food marketing -- Offerings and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management and logistics -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Market planning -- Marketing: the social, ethical and evironmental dimensions. Tom Cannon Includes index. Marketing HF5415.C16 1844801152 120510