01804cam a22003374a 4500 16824415 OSt 20220201162602.0 110613s2012 maua b 001 0 eng 2011025010 9780273761402 0273761404 (OCoLC)ocn730906548 DLC DLC YDX YDXCP BWX DLC pcc HB615.B37 658.1/1 23 Barringer, Bruce R. Entrepreneurship: successfully launching new ventures. / Bruce R. Barringer, R. Duane Ireland. 4th ed. (Global edition) Boston: Pearson/Prentice Hall, 2012. 585 p. : col. ill. ; 29 cm. Includes index. Contents: Decision to become an entrepreneur: Introduction to entrepreneurship -- Developing successful business ideas: Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm: Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm: Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Entrepreneurship. New business enterprises. Ireland, R. Duane. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8575 16075 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-18 WIUC HB615.B37(4e) K/121/121/19 2022-02-01 00:00:00 1 2022-02-01 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-18 WIUC 0 HB615.B371(4e) K/122/122/19 2022-02-01 00:00:00 2 2022-02-01 BK