text New York Mc Graw Hill 2019 9th ed. monographic eng

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xli, 433 p. : ill. ; 26cm Contents :Part 1: Strategic analysis -- Strategic management: Creating competitive advantages -- Analyzing the external environment of the firm: creating competitive advantages -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Part 2 : Strategic formulation -- Business- level strategy: Creating and sustaining competitive advantages -- Corporate- level strategy: Creating value through diversification -- International strategy: Creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Part 3: Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: Creating a learning organizational and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Part 4: Case analysis -- Analyzing strategic management cases -- Indexes. Gregory G. Dess. Includes Index. HD 30.28.D 4743 (9e) 9781260084306 220201 20220201161135.0