TY  - BOOK
TI  - Strategic management : Creating competitive advantage
SN  - 9781260084306
AV  - HD 30.28.D 4743 (9e) 
PY  - 2019///
CY  - New York
PB  - Mc Graw Hill
N1  - Includes Index; Contents :Part 1: Strategic analysis -- Strategic management: Creating competitive advantages -- Analyzing the external environment of the firm: creating competitive advantages -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Part 2 : Strategic formulation -- Business- level strategy: Creating and sustaining competitive advantages -- Corporate- level strategy: Creating value through diversification -- International strategy: Creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Part 3: Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: Creating a learning organizational and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Part 4: Case analysis --  Analyzing strategic management cases -- Indexes
ER  -