Understanding enterprise: entrepreneurship and small businesses. /
Simon Bridge, Ken O'Neill, Frank Martin
- 3rd ed.
- London: Palgrave/Macmillan, 2009.
- xxi, 505 p.: ill, 27cm.
Includes index.
Contents: The concept of enterprise: Why talk about enterprise and entrepreneurship -- Enterprise and entrepreneurship; what do they mean -- Enterprise in individuals -- Enterprise: the external influences -- Other aspects of enterprise 2. Enterprise and small business: Small business; definitions, characteristics and needs -- The process of business formation -- Business growth -- Small is beautiful entrepreneurship in the bigger business -- 3. Promoting enterprise: Why intervene -- Theories, models, and assumptions(that might guide intervention) -- Intervention of methods (Objectives, structures and approaches) -- Intervention evaluation and results --