01605nam a2200289 a 4500 4947638 OSt 20220204134404.0 961205s1997 maua b 001 0 eng 96076962 0395808871 DLC DLC HD62.7.S56 658.02/2 21 Siropolis, Nicholas C. Small business management. / Nicholas Siropolis. 6th ed. Boston : Houghton Mifflin Co., 1997. xxvi, 642 p. : ill. (some col.) ; 24 cm. Includes bibliographical references (621-632) and index. Contents: 1. An overview of business: Small business in a global economy -- Diversity and the entrepreneur -- Ethics and social responsibility -- 2. Starting a new venture: New ventures and the business plan -- Buying out a existing businesses and protecting intellectual property -- Franchises -- Legal aspects -- Location -- Financing --Organisational planning and total quality management -- 3. Managing the ongoing venture: Accounting -- Planning and control -- Analysis of financial statements, investment, and credit -- Marketing research and marketing channels -- Price, Promotion, service, and global marketing -- Information technology -- Human relations -- Taxation -- Risk management and insurance -- Small business Management. New business enterprises Management. 7 cbc orignew 2 opcn 19 y-gencatlg lcc BK 8618 16118