Siropolis, Nicholas C. creator text bibliography mau Boston Houghton Mifflin Co. 1997 6th ed. monographic eng

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xxvi, 642 p. : ill. (some col.) ; 24 cm. Contents: 1. An overview of business: Small business in a global economy -- Diversity and the entrepreneur -- Ethics and social responsibility -- 2. Starting a new venture: New ventures and the business plan -- Buying out a existing businesses and protecting intellectual property -- Franchises -- Legal aspects -- Location -- Financing --Organisational planning and total quality management -- 3. Managing the ongoing venture: Accounting -- Planning and control -- Analysis of financial statements, investment, and credit -- Marketing research and marketing channels -- Price, Promotion, service, and global marketing -- Information technology -- Human relations -- Taxation -- Risk management and insurance -- Nicholas Siropolis. Includes bibliographical references (621-632) and index. Small business Management New business enterprises Management HD62.7.S56 658.02/2 0395808871 96076962 DLC 961205 20220204134404.0 4947638