00786nam a22001937a 4500 120510t xxu||||| |||| 00| 0 eng d 0324185103 HF5415.B63 Boone, Louis E. Contemporary marketing. / Louis E Boone; David L Kurtz 11th ed Mason, Ohio : Thomson South-Western, 2004. xliv, 599 p.: ill.; 28cm. Includes index. Contents: Designing customer-oriented marketing strategies -- Managing technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy. Marketing. Kurtz David L lcc BK 863 8363 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.B63 2157/12 2012-05-10 00:00:00 1 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.B631 2158/12 2012-05-10 00:00:00 2 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.B632 2159/12 2012-05-10 00:00:00 3 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.B633 2160/12 2012-05-10 00:00:00 4 2012-05-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF5415.B634 2161/12 2012-05-10 00:00:00 5 2012-05-10 BK