Boone, Louis E. creator Kurtz David L text xxu Mason, Ohio Thomson South-Western 2004 11th ed monographic eng

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xliv, 599 p.: ill.; 28cm. Contents: Designing customer-oriented marketing strategies -- Managing technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy. Louis E Boone; David L Kurtz Includes index. Marketing HF5415.B63 0324185103 120510