Douglas, Susan P. <br/><br/>
Global marketing strategy. / 
Susan P. Douglas, C. Samuel Craig. 
 - International ed. 
 - New York :  McGraw-Hill,  1995. 
 - xx, 554 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Introduction -- Global marketing strategy -- Phases in the evolution of global marketing strategy -- Information for global marketing decisions -- Initial market entry strategies : First steps to globalization -- Defining global competitive advantage -- Market selection decisions: timing and sequencing of entry -- Modes of entry into global markets -- Market expansion strategies: establishing direction for local market expansion -- Positioning and segmentation -- Tailoring programs to local markets -- Implementing market expansion strategies -- Global rationalization : Globalizing market strategy -- Charting direction in global markets -- Developing global competitive strategy -- Developing the corporate infrastructure for global marketing -- Dynamics of globalization: The Global imperative -- Cases.  
<br/><br/><label>ISBN: </label>0070134472 
<br/><br/><label>LCCN: </label>94022706  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416.D68 
<br/><br/><label>Dewey Class. No.: </label>658.8/48