01818pam a2200301 a 4500 3487187 20210414113937.0 940711s1995 nyua b 001 0 eng 94022706 0070134472 DLC DLC DLC HF1416.D68 658.8/48 20 Douglas, Susan P. Global marketing strategy. / Susan P. Douglas, C. Samuel Craig. International ed. New York : McGraw-Hill, 1995. xx, 554 p. : ill. ; 24 cm. McGraw-Hill series in marketing Includes bibliographical references and indexes. Contents: Introduction -- Global marketing strategy -- Phases in the evolution of global marketing strategy -- Information for global marketing decisions -- Initial market entry strategies : First steps to globalization -- Defining global competitive advantage -- Market selection decisions: timing and sequencing of entry -- Modes of entry into global markets -- Market expansion strategies: establishing direction for local market expansion -- Positioning and segmentation -- Tailoring programs to local markets -- Implementing market expansion strategies -- Global rationalization : Globalizing market strategy -- Charting direction in global markets -- Developing global competitive strategy -- Developing the corporate infrastructure for global marketing -- Dynamics of globalization: The Global imperative -- Cases. Export marketing Management. Export marketing Management Case studies. Craig, C. Samuel. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 864 8364 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF1416.D68 2080/12 2012-05-10 00:00:00 1 2012-05-10 BK