Exploring strategy: text and cases. /
Gerry Johnson … [et al.]
- 10th ed.
- London: Pearson, 2014.
- xxxii, 783 p. : ill.,
Includes bibliographical references and index.
Introducing strategy -- 1. The strategic position: The environment -- Strategic capabilities -- Strategic purpose -- Culture and strategy -- 2. Strategic choices: -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising for success -- Leading strategic change -- The practice of strategy -- tt