Exploring strategy: text and cases. / Gerry Johnson … [et al.] - 10th ed. - London: Pearson, 2014. - xxxii, 783 p. : ill.,

Includes bibliographical references and index.

Introducing strategy -- 1. The strategic position: The environment -- Strategic capabilities -- Strategic purpose -- Culture and strategy -- 2. Strategic choices: -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising for success -- Leading strategic change -- The practice of strategy -- tt

9781292002545


Business planning.
Strategic planning.

HD30.28.E96

658.4/012