TY  - BOOK
AU  - 
TI  - Exploring strategy: text and cases.
SN  - 9781292002545
AV  - HD30.28.E96 
U1  - 658.4/012 21
PY  - 2014///
CY  - London
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introducing strategy -- 1. The strategic position: The environment -- Strategic capabilities -- Strategic purpose -- Culture and strategy -- 2. Strategic choices: -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising for success -- Leading strategic change -- The practice of strategy --; tt
ER  -